We created an interactive YouTube video series starring Ice Cube. Do you have what it takes to be an undercover cop? We tapped Ice Cube to reprise his role as the hard-nosed Captain Dickson from 21 Jump Street, and built an interactive Youtube campaign so that fans could answer that question for themselves.
We concepted and wrote an original script the places the viewer in a POV interview inside Captain Dickson’s office.
Ice Cube abrasively sets up hypothetical undercover cop situations, giving the viewer a hilarious “Choose Your Own Adventure”-type experience, and the most inappropriate interview they will ever witnessed.