The classic 80’s TV show got a hilarious buddy cop reboot and required a new media strategy to match. McBeard was on the case.
Jonah Hill. Channing Tatum. The potent duo plus sharp comedy writing resulted in one of the most entertaining films of the year.
Our team created a comprehensive campaign of original content from the ground up: the official website, the social media channels, a comical undercover cop training manual, an original interactive Youtube interview with Ice Cube, and more.