20th Century Fox again tapped us to lead their social media effort, this time for the sequel to the 2010 surprise hit Diary of a Wimpy Kid.
We created original content, made a “Cheese Touch” rap video using footage from the first movie, and managed Facebook (500,000+ fans), Twitter (3,000+ followers), and YouTube accounts.
Our efforts helped guide the movie to the #1 spot opening weekend, with over $70 million total worldwide box office.
Our Work:
“Cheese Touch” Rap Lyrics
Awwww yeah, it’s about to get moldy!
Hey yo Chirag, tell ‘em what’s up…
STOOOOPPPPP! STOP. Good God, man,
You almost got the cheese touch.
The What? What? What? What?
You almost got the cheese touch.
You don’t know about the cheese touch? (O MY GOSHHHH)
It started with a kid named Darren Walsh.
He extended his finger, squatted down on his knees
And a girl screamed out “Darren touched the cheese!!!”
Like somebody farted, they all turned and ran.
That was when Darren formulated a plan.
To lose the cheese touch you have to pass it on.
A frenzy was beginning. A game was born.
STOOOOPPPPP! STOP. Good God, man,
You almost got the cheese touch.
The What? What? What? What?
You almost got the cheese touch.
Spreading through the school like nuclear cooties
Even to the dudes sitting there doing their dooties.
Everyone was nervous, screaming and squirmin’
And then it went away with Dieter the German!
Cheese touch was gone like BOOM BOOM POW!
And all Greg and Rowley can say is “WOW.”
The cheese waits for another victim to disgrace
And Chirag says, “This is a terrible place.”
