20th Century Fox was planning a big MySpace site takeover for their Christmas movie Gulliver’s Travels. Jack Black was going to announce a special release of “Little Drummer Boy,” and MySpace Music was its launch party.
One problem: Jack Black didn’t have a MySpace account.
So we worked with Fox and Jack Black’s team to create his own MySpace presence.
A week later, Jack had over 1 million MySpace friends, and massive exposure across the social network.
People like to bag on MySpace, but for the right audience, it’s a wide-open opportunity.
