21 Jump Street
The classic 80’s TV show got a hilarious buddy cop reboot and required a new media strategy to match. McBeard was on the case.
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The Sitter Voicemail
What good is a sitter that you can’t get a hold of? That’s what we figured when we drummed up the idea to give out Jonah Hill’s actual cell phone number.
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21 Jump Street: Ice Cube Interview
We created an interactive YouTube video series starring Ice Cube for 21 Jump Street.
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Warrior
Lionsgate handed us the reins of this dark horse heading into the home entertainment release.
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Historical Tweets: 2012 Calendar
The blog went viral. The book, a best-seller. But the masses still demanded more: a daily dose of historical ridiculousness.
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The Characters of Jim Carrey
We worked with artist Ariel Vergez to create these custom penguin drawings to promote Mr. Popper’s Penguins.
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Mr. Popper’s Penguins
Based on the popular children’s book, Mr. Popper’s Penguins, featured Jim Carrey getting back to his family comedy roots…
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Diary of a Wimpy Kid: Rodrick Rules
20th Century Fox again tapped us to lead their social media effort, this time for the sequel to the 2010 surprise hit Diary of a Wimpy Kid.
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Gulliver’s Travels
We helped build Jack Black’s MySpace profile and in less than a week, he had over 1 million friends.
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Wall Street: Money Never Sleeps
The 20-year sequel to 1987′s Wall Street featured the return of Gordon Gekko, and demanded a social media campaign. We created original content and managed social network accounts.
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Nokia Christmas
The Ovi by Nokia blog wanted to celebrate Christmas, and asked us to have some fun with their new flagship Nokia N8.
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Vampires Suck
20th Century Fox asked us to help attract 100,000 Facebook fans for the spoof movie Vampires Suck. But by opening night, it was up to 700,000.
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