Vampires Suck

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Vampires SuckWHEN 20TH CENTURY FOX CALLED US TO LEAD THE ONLINE MARKETING EFFORTS FOR THEIR TWILIGHT-SPOOFING MOVIE VAMPIRES SUCK, we knew our comedy writing and marketing chops would be put to the test.

Since the target market—teenagers—spend so much time online, Fox wanted to lean heavily on social media and online networks to generate buzz around the film.

Goals for online engagement are sometimes fuzzy, but we were given a crystal clear mission: reach 100,000 fans on Facebook.

But after just eight weeks of generating content, writing and testing Facebook ads, and managing the Facebook community, the Vampires Suck Facebook Page had over 800,000 fans on opening weekend, and now has over 2,000,000 fans.

ORIGINAL CONTENT

  • I HEART VAMPIRES
    http://iheartvampir.es
    A blog of the funniest vampire-related content on the Web. We researched online content and created over 350 posts, pushing the funniest videos and photos to fans on Facebook and Twitter.
  • PALE SALE
    http://palesale.com
    Dubbed “The Official Store for Vampires,” PALE SALE was a fake ecommerce store of consumer products for both vampires and “frightened townsfolk.” We created the products, descriptions, warnings, and even fake product reviews.
  • “SUCK MAIL”
    We created ten e-Cards from production stills, and wrote the copy and process for sharing and emailing to friends. The images themselves were also shared with fans on social networks.

SOCIAL NETWORK MANAGEMENT

We managed the official accounts on Facebook, Twitter, YouTube, and Tumblr, creating posts and engaging with fans.

FACEBOOK ADS

We created more than 50 Facebook ads for various target demographics, testing which messages and images were most effective. The optimized ad campaign generated more than 650,000,000 ad impressions.