The 20-year sequel to 1987′s Wall Street featured the return of Gordon Gekko, Michael Douglas’ Oscar-winning villian. To recapture the spirit of the original film, 20th Century Fox asked us to build an audience of fans, both new and old.
We created original content, managed the Facebook (225,000 fans) and YouTube channels, helping propel Wall Street: Money Never Sleeps to the #1 spot at the box office.
We also created a matrix of over 120 targeted Facebook ads, which were part of one of the largest studio Facebook ad buys ever (at the time).
Our Work:
